Social Media Advertising
We have achieved some staggering results for our clients using Social Media paid for platform, some achieving 50 times their marketing investment. We see this medium as one of the most successful means of marketing businesses and our company has become one of the leading exponents of social media advertising.
Facebook offers an incredible opportunity for advertisers as we’re able to carefully select who we’d like to target our ads at by choosing from a huge range of target demographics and behaviors.
Not only are we able to create highly targeted adverts but we’re also presented with a huge amount of trackable metrics unlike TV, radio or newspaper advertising.
Our approach to Social Media Advertising:
Research & Consultation
In order to succeed with Social Media advertising it's crucial to target the correct audience. To do this we’ll consult with you in order to understand your business and your ideal target audience.
Creatives & Copywriting
It’s vitally important to grab the attention of someone viewing your advert within a few seconds. The ad then needs to give that person a reason to click through to a landing page which has a strong call to action.
Ad Management & Optimisation
We have perfected our ad management strategies to ensure that our campaigns meet your goals, whether that be gaining new business or high levels of exposure.
A comprehensive report showing all engagement is produced on a regular basis. The reports are discuss with you and used to decide on future activity.
Example of a Facebook Carousel ad shown on a desktop and mobile:
Google 'Pay Per Click' (PPC)
We’ve built and managed Google ad campaigns for clients of all shapes and sizes. As a Google ad partner, our focus is on driving the maximum number of conversions at the minimal Cost Per Click (CPC), to ensure you’re receiving the best return on your investment.
Google Ads accounts for 33% of global advertising revenue and 97% of Google’s revenue.
Google Ads allow you to bid on the search terms you choose and compete with other advertisers to get in front of relevant customers.
Before setting up any Google ad campaign, we perform extensive industry research and plan out our campaigns accordingly. Using this, we can build relevant campaigns that will drive highly targeted visitors to your website or landing page.
Our approach to Google Ads:
Keyword research & analysis
In order to succeed with Google ads its crucial to do inial keyword research. To do this we use our keyword insights tools and carry out competitor analysis.
Ad set up
Once the research is complete we can then build relevant campaigns that will drive highly targeted visitors to your website or landing page.
Ad management & Optimisation
We have perfected our ad management strategies to ensure that our campaigns meet your goals whether that be gaining new business or high levels of exposure.
A comprehensive report showing all engagement is produced on a regular basis. Which we will discuss with yourselves and decide on future activity.
Search Engine Optimisation (SEO)
In the digital era, Search Engine Optimisation (SEO) is the key to maintaining a successful web presence and attaining steady traffic. The digital landscape has changed dramatically over the past few years but SEO still remains an effective and important marketing strategy as when carried out correctly SEO will:
Increase Web Traffic
Ranking highly on search engine result pages can significantly increase traffic to your website. SEO also focuses of creating relevant title tags and meta descriptions which will show up on the results pages and encourage higher click through rates.
Improve Brand Awareness
One of the other advantages of ranking in top positions on search engine results is brand awareness as users are more likley to trust a brand when it appears in the first page of a search.
Allow your business to be open 24/7
When a business gets organic traffic it’s like it’s open 24/7 meaning that although your office/shop/venue may be closed your customers can still visit your website in order to learn more about your business or even make a purchase.
Help you beat your competition
If two businesses are in the same industry and selling similar products at similar prices the one that ranks will more likley get more leads through their website. If your competitors are doing SEO marketing you must ask yourself why you haven’t invested in such a strategy yet too.
If done properly email sends can be one of the most effective means of communication.
The emails that we all read come from clients, suppliers, friends, family and people we know, the rest we probably bin. Building up an email database of clients and prospects who can be sent regular email with topics such as: special offers, new products, interesting industry news etc really helps build your brand awareness which in turn helps with sales. Research has shown that people are 6 times more likely to buy from a company they know and trust rather than an unknown one. Email is also a great way to cross sell all of your products and services.
Sending unsolicited emails can also work but they do need to be carefully targeted with the right content to the relevant audiences.
Ready to get started? It all starts with a FREE consultation
FREE Video consultation
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