Telephone 01424 813412    enquiries@astdesign.co.uk

Connect with us

FacebookTwitterYouTubeDeliciousStumble Upon

Message
  • EU e-Privacy Directive

    This website uses cookies to manage authentication, navigation, and other functions. By using our website, you agree that we can place these types of cookies on your device.


Become the ‘Face’ of your industry!

Welcome to another of our blogs where I give hints and tips on how to successfully market your business.

Hopefully you have read my previous blogs where I having been explaining successful ways to market businesses.

In this blog I’d like to explain how I think marketing has turned back the clock. When I started in marketing (many years ago!) you used to jump in your car and go and see the client to pick up a brief. You'd then go back and present the visuals or the campaign and then back once more with the artwork. This way it was easy to build strong relationships with your clients as you met with them several times.

Then, with the advent of the internet, ISDN lines (who remembers them?) and emails, briefs would be send down the line, artwork was sent back and maybe you didn’t see your client for weeks or even months on end. These days you can even obtain clients from your website or an online campaign and not even meet them face to face – where’s the relationship building? Where there’s no relationship it’s easy for the client to slip away.

However, by doing regular blogs and better still video blogs it’s possible to build those relationships again, clients can see you, get to know your personality and hopefully trust what you have to say. Better still, by putting good, interesting and thought provoking information out there you can become to be seen as an expert in your field and people will start to look out for your blogs because they know it’s going to be interesting stuff.  We have made a couple of our clients become the oracle for their industry, newspapers and other journals will ask them for a quote when they need some information on their field of expertise.

It’s important to write regular blogs so people will look out for them – say one a week or bi-weekly. Plus a really important point, Google rates video very highly, Cisco did some recent research and found that 30% of broadband was used by video and they predict that in 2 years that will be 90%, makes you think doesn’t it?

Don’t think you have to spend a pot of money on video production, you can buy a blogging camera for about £50 including a tripod, so what are you waiting for – get blogging!

That’s all for now, if you would like to make a comment or have any questions, place email them to me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , you can Tweet me a 'Direct Message' at http://twitter.com/ASTMarketing or call me on 01424 813412.



 

How to Successfully Market a Business - Part 6

The Video Age






 

How to Successfully Market a Business - Part 5

MARKETING TIPS - How much potential business is sat dormant in your filing cabinet?






 


Get Noticed!

Welcome to our blog where I give hints and tips on how to successfully market your business.

Hopefully you have read my previous blogs where I having been explaining successful ways to market businesses.

In this blog I would like to talk about designing the right creative for the right campaign. There is a very basic rule to follow: if you are going for an ‘above the line’ campaign, i.e. media advertising, radio or mass market communication like large format posters you need to adopt the ‘3 second trick’ which is the maximum time that someone will look at your communication before either turning away or reading on. You only need to look at a selection of large format roadside posters to see the ones with a simple, striking message are the ones that work best.

So, you need to grab their attention with humour, a stunning or unusual graphic or picture or even a teaser headline. You only need to think of the amount of direct mail leaflets that get binned, the ones that work are the ones that ‘Break the Mould” and are unusual. Now, use the same theory on websites, when you click on a website for the first time that initial impression is all important, it’s called the bounce rate, which is the amount of people that land on the home page and immediately click off – a good bounce rate is under 25% and anything around 60% and over is very bad, check the stats on your website and see what your bounce rate is.

Now, when we come to corporate brochures and sales literature, especially if they are being handed over personally, a totally different approach should be adopted. Here you can be a lot slower paced, some just have a picture and a logo on the front cover. On these pieces it’s all about creating the image you want to for your company or product.

It’s amazing how many leaflets, emails, websites etc I see that are wrongly designed for their audience, and then they wonder why they haven’t worked. I have met quite a number of clients who say, “Tried direct mail but it didn’t work” what has happened is that they used the wrong creative approach and didn’t adopt the 3 second trick!

That’s all for now, if you would like to make a comment or have any questions, place email them to me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call me on 01424 813412.



 

How to Successfully Market a Business - Part 4

MARKETING TIPS - The Importance of the 'WOW' Factor






 
« StartPrev1234NextEnd »

Page 2 of 4